Case Study

Simon Property Group’s
The Fashion Mall

Simon Property Group’s premier shopping destination in Indiana added Pluie to offer a safer, healthier, more comfortable guest experience

The world’s first and only self-sanitizing diaper changing table is now installed at The Fashion Mall at Keystone Crossing in Indianapolis, IN. With this install, Indiana’s premier shopping destination became the country’s first shopping center to offer Pluie. The Fashion Mall offers Pluie changing tables in both the men’s and women’s restrooms on the second level of the mall near the children’s play area.

Pluie restroom
Changing baby

Pluie’s installations at The Fashion Mall served as a pilot program for Simon, with plans to install Pluie in their other retail properties throughout the country. With the welcome reception of Pluie by mall patrons and success seen at this location, Simon moved forward with purchasing Pluie changing tables for an additional retail property.

Simon logo
Simon logo

“We are always looking for ways to improve our guest experience, and we are thrilled to be able to now offer Pluie to the young families we serve at The Fashion Mall. With two children’s play areas, numerous child-focused retailers, family-friendly dining options, and events like visits from the Easter Bunny, The Fashion Mall is a destination for families in Indiana, and we’re proud to install Pluie changing tables to ensure they feel welcome and comfortable for the duration of their stay with us.”

Area Director of Marketing and Business
Development for Simon

Indianapolis-based Simon Property Group chose to add Pluie’s innovation to improve their guest experience – making it safer, more comfortable, more convenient for the young families the mall services.

To raise consumer awareness Simon and Pluie partnered to launch an activation campaign leveraging the mall’s Easter Bunny event. A series of assets were developed to drive consumer awareness.

The following assets generated 1,887,920 media impressions:

  • Eye catching digital ad panels in high traffic locations
  • Banners near children’s play areas & high traffic spots
  • Floor clings near children’s play area directing guests to Pluie changing tables in women’s and men’s restrooms

Earned Media Coverage

Addie Gundry and Simon

Changing the table

“Family-friendly destinations are more concerned than ever with the health, safety, and comfort of their guests, and we are thrilled to be partnering with Simon and The Fashion Mall to enhance their guest experience.”

Pluie founder and CEO

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