Dallas Fort Worth International Airport
Looking to create a buzz in your community? Within weeks of installing Pluie at Dallas Fort Worth International Airport, the installation earned the spotlight amongst news outlets, cable networks, trade magazines, and more!
Partnering to drive media attention was a key part of the relationship between DFW and Pluie from the beginning. Following a local media release from Pluie, the story instantly attracted positive press, earning media throughout the city and state. The Pluie installation garnered attention across many different outlets including features on CBS 11, CW33 and NBC DFW.
The feature focused on telling a phenomenal story of innovation within a new terminal, DFW’s commitment to creating the best possible guest experience, and how choosing to install Pluie is testament in DFW’s commitment to traveler health and convenience.
“We’re always trying to be on that leading edge when it comes to innovation.”
KEN BUCHANAN
Executive Vice President of Revenue Management and Customer Experience
Approach
DFW is very pleased with the positive media attention received. By installing Pluie, this airport is showing thought leadership in the community and celebrating the importance of health, comfort, and convenience for their guests. You can do the same!
+$400,924
Total Advertising Value Equivalent (AVE) in earned media coverage across all publications
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