Dallas Fort Worth International Airport

The Power of Pluie
for Your Business

Looking to create a buzz in your community? Within weeks of installing Pluie at Dallas Fort Worth International Airport, the installation earned the spotlight amongst news outlets, cable networks, trade magazines, and more!

Partnering to drive media attention was a key part of the relationship between DFW and Pluie from the beginning. Following a local media release from Pluie, the story instantly attracted positive press, earning media throughout the city and state. The Pluie installation garnered attention across many different outlets including features on CBS 11, CW33 and NBC DFW.

The feature focused on telling a phenomenal story of innovation within a new terminal, DFW’s commitment to creating the best possible guest experience, and how choosing to install Pluie is testament in DFW’s commitment to traveler health and convenience.

“We’re always trying to be on that leading edge when it comes to innovation.”

Executive Vice President of Revenue Management and Customer Experience


Leading up to the installation, DFW connected with Pluie’s Director of Brand to create talking points for local media outlets.
  • Pluie leveraged our partner PR firm to send out a local release and pitch the story to a select list of media publishers.
Founder and CEO, Addie Gundry, and key leaders at DFW were available for interviews on-site and virtually.
  • Earned media coverage was also celebrated across DFW & Pluie owned channels for further awareness and engagement.
Aviation Pros, Dallas Innovates, The Dallas Express and many others all featured the Pluie + DFW story within weeks of the installation.
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DFW is very pleased with the positive media attention received. By installing Pluie, this airport is showing thought leadership in the community and celebrating the importance of health, comfort, and convenience for their guests. You can do the same!

Total Advertising Value Equivalent (AVE) in earned media coverage across all publications

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